We have all faced pranks — cousins sneaking up with a fake spider, or friends hiding your things just to watch you panic. That same mischievous energy now powers viral content across India's YouTube ecosystem. But here's the twist: India's top prank YouTubers aren't just pulling pranks — they are pulling millions of eyeballs with a blend of humour, surprise, cultural relatability, and raw street energy.
For brands, this represents one of the most underutilised yet powerful channels in influencer marketing. Prank content generates genuine emotional reactions — surprise, laughter, shock — which drive watch time, shares, and brand recall far above standard sponsored content.
Subscriber - 6.07M
RJ Naved's YouTube channel is a vibrant mix of comedy, pranks and social wit with a desi twist that makes it relatable and culturally resonate. He gets everyday scenarios, exaggerating enough to keep it real and ridiculously funny.
Prank Videos with a Purpose: His famous “Lift Prank” series often nudges people to think or reflect, making humour meet heart.
Voice Modulation: Because he is a radio jockey, his skill in switching voices, characters, and accents adds a humorous punch that sets him apart from other pranksters. The random call videos are super fun to watch.
The USP of this channel is that its content taps into urban Indian life from offices and metros to public lifts, keeping it grounded and familiar. Their pranks often feel like mini-stories, complete with a setup.
Subscriber - 6.06 M
The Motor Mouth is a unique blend of prank calls, voice acting, and pop culture mimicry.
The YouTube channel is owned by Sonal Kaushal, the popular voice-over artist. This channel is famous for voice-based prank calls, impersonating cartoon characters like Doraemon, Shinchan, and Team Rocket.
These are not just average prank calls but performance-driven, character-rich, and emotionally engaging. Some of the instances are calling Bunny Didi- prank time, call with Doraemon, and Shinchan. The USP of this channel is its fusion of professional voice artistry with prank calls, making it entertaining and nostalgic. The main thing - she makes a prank call in the voice of characters we know, such as cartoons and the KGF movie, creating nostalgia and an emotional hook.
Subscriber - 3.14M
The “That Was Crazy” channel is run by Shahid Shaukat, a pro in the prank content space, who has boosted more than 544 million views since its launch in 2019. They make high-energy, street-style pranks that are bold and unpredictable.
The content style ranges from -Magic and illusion pranks, such as electric magic pranks on strangers.
Social experiments as “Indian flag vs Pakistani flag” and Situational humour, such as dropping an iPhone Pro Max prank.
The USP is that they create content that gets shock value and surprise, often using props, costumes, or unplanned setups to provoke genuine reactions.
Subscriber - 900k
This YouTube channel is run by two best friends who thrive on unscripted street interactions with strangers. Their motto is “If you are looking for scripted videos, then you are in the wrong place”. That raw, real-time energy is what sets them apart.
They make videos on relatable themes such as Jealous Boyfriend and Talking in Bollywood songs, content that taps into familiar social scenarios, making it instantly engaging.
Their pranks are spontaneous, and on everyday situations, often involve playful chaos in public spaces like parks, restaurants, malls, cafes and streets.
Their USP lies in the imperfections - genuine reactions, unscripted and the occasional prank. The video's idea resonates with Gen Z and millennials.
Subscriber - 2.51
Funk You is a popular group pranks and social commentary channel. The content style is collaborative and often themed around trending social issues. Their video list is street pranks with strangers, roaster series, social experiments, sketches and vines with a desi twist.
With over a million subscribers and nearly a decade of uploads, they have built a loyal audience. The USP is that their content is about everyday Indian scenarios such as relationships, awkward moments, and public embarrassment.
Read: Explore Top 20 Influencers in Mumbai 2025
They have done some brand collabs - In the recent video “Epic Cycle Race with Strangers”, they collaborated with 91 Cycles, promoting the brand with a discount code and product.
They have also featured the Wynd App for fitness tracking. This partnership feels organic as it is in the prank or challenge.
Subscriber - 1.34M
This is one of the prank channels that is highly relatable to Tier 1 and Tier 2 urban audiences. They make short and long prank videos, often in series such as Mobile snatching prank parts, which builds viewers' anticipation and loyalty.
The genre of their content is Public pranks, social experiments, and reaction-based humour. His pranks are based on the regular Indian environment - markets, parks, metro stations. He often uploads bloopers, behind-the-scenes moments, and crowd reactions that are fun to watch and boost watch time.
Their views per video range from 500k to 20 M+, and the audience base primarily Gen Z and millennials from urban and semi-urban India.
Subscriber - 3.1 M
Zia Kamal is considered a bold and fast-paced prank channel that thrives on rowdy-style humour. The videos are a mix of street pranks, character-driven setups such as a fake gangster, a police officer and social dares such as throwing strangers’ cigarettes.
The humour relates to everyday scenarios - public embarrassment, social status, and street culture. His most liked content theme such as Badmashi prank, Gangster prank, and Rich beggar series.
The USP is a signature style, a mischievous persona that gave the channel a recognisable identity.
Subscriber - 708 K
KULFI is a Tamil language YouTube channel that is popular for public pranks. Their pranks are fun and humorous without being offensive, involve playful interaction with the public or perform social experiments such as a smoking awareness prank.
They do not just prank for laughs, but they blend in film promotion, public opinions, and trending dialogues, making their content quite engaging. One of the examples is Audition Prank.
Subscribers - 183 K
Keede Makode is a rising prank and content creator known for turning everyday chaos into lol moments. They often use costumes, props, and dramatic setups to surprise strangers. Their genre is a horror-comedy blend that includes ghost pranks, situational comedy, and public reaction pranks.
The USP of this channel is horror-comedy fusion and trending topics like the IPL winner prank. Mostly, their setup of videos is in the car.
India's prank YouTube space in 2026 is richer, more diverse, and more brand-ready than ever. From AVRprankTV's 7M+ subscriber dominance to Keede Makode's rapid rise, there is a creator and content style for every brand objective whether you're targeting Hindi-speaking youth in Delhi, Tamil audiences in Chennai, or small-town markets across Bihar and UP.
The key to a successful prank influencer campaign is alignment: matching your brand's tone and target audience with the creator's existing content style and community. When this alignment is right, prank content doesn't just entertain it sells, recalls, and advocates.
DevoutGrowth's influencer marketing team specialises in identifying the right prank creator for your brand, managing the creative brief, and measuring campaign performance across all key metrics.
Brands targeting Gen Z and millennial audiences—especially in FMCG, apps, lifestyle, and entertainment—can benefit the most. Devout Growth helps brands decide if prank creators fit their campaign goals.
Prank videos trigger emotions like surprise and laughter, which improves watch time and memorability. Devout Growth designs influencer campaigns that use this engagement to strengthen brand recall.
The process includes creator shortlisting, campaign ideation, content alignment, execution, and reporting. Devout Growth manages each step to ensure smooth and effective collaborations.
Yes, when content guidelines and creator selection are handled carefully. Devout Growth prioritizes brand safety by ensuring pranks align with brand values and audience expectations.
Success is measured through reach, engagement, watch time, audience sentiment, and conversions. Devout Growth provides performance insights to help brands evaluate campaign impact.
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