- Devout Growth
- October 24, 2024
Skills are the currency of the future world. How does it feel when your talent is recognized at the right place & time? Felt Joyful!
Skills are the currency of the future world. How does it feel when your talent is recognized at the right place & time? Felt Joyful!
In the same way, businesses can boom in the market with their competitive strategies if they are marketed well to their target audience. Advertising agencies work as a backbone for business growth and development.
We have worked with various clients, and one of our major government project is BSDM (Bihar Skill Development Mission). We have enhanced their social media platform and increase their traffic from its inception. Before revealing the traffic growth and strategy let’s first explore the nature of the project and the core challenges faced by BSDM and how we as a marketing agency increase their 100% business growth in 11 months.
Bihar Skill Development Mission (BSDM) has been constituted by “The Government of Bihar” to empower the youth by providing them with the requisite skills to fuel the growth of the State of Bihar.
Established in 2010, BSDM's core mission is to provide a skilled workforce by offering vocational training programs in collaboration with various training partners across the state.
They provide a variety of courses based on different skill sets, demonstrate periodic assessments, and dispense certificates of completion with assured employment based on performance. Main objective:-
They emerged as a good initiative but like other business they lacked their presence in the marketplace. However, as digital platforms became a primary source for learning and engagement, BSDM faced several challenges that were hindering its outreach and the impact it could have on the community. And they know very well that their strong digital presence was very crucial to achieve its objectives.
Adventure comes with hurdles, so we had the biggest bombs - competitors and conversions. We have managed all those stumping blocks-
During the first month of analyzing the platform, website, and digital portals of BSDM, we found low traffic, which translated to fewer enrollments in the training programs. Apart from that, we noticed that the platform has a non-interactive feed and an outdated interface, which affected the visibility of the audience.
Tackling these giant rocks was an insightful experience for us.
Recognize these things firstly we made a good strategy where our main goal is to fix all these issues including social media optimization, website redesigning, competitor analysis, creating accounts on different social media platforms, etc.
As we already seems our client's first goal is to make a presence in the various online platform. Also, we integrated data analytics tools to track user behavior, campaign performance, and engagement to make informed decisions.
Do you know, you prepare strategies every single day? Yes, from scheduling the tasks, prioritizing them, and achieving them through those little actions accomplish your daily objectives.
We incorporate the same from scheduling to accomplishing, customized every strategy from in-depth analysis.
After fixing all the issues we move on to our second strategy where our main goal is to prepare a custom strategy for all the platforms like social media, SEO, and marketing. we can say in our first strategy we worked on fixing the issue which had already available on the website or business.
But the second part was totally different here our main focus was to plan for content, in that strategy we focous on these details like seo audit, competitor gap analysis, Semantic seo analysis, off page seo, Q&A sessions, creative visual for social media etc.
SEO Audit and Optimization: The first step was a thorough SEO audit. We identified broken links, missing alt texts, and poor keyword usage. Once our audit was complete, an optimization plan was implemented.
Engagement-Driven Campaigns: Social media campaigns were launched, focusing on showcasing success stories and program benefits. Hashtags like #BiharSkills and #EmpowerBihar were introduced, encouraging the customers to share their experiences.
Results are unbelievable when they are in text but trustable when in digits. Here is the result of the 11 months of hardship we did for our lovable clients:-
Bihar Skill Development Mission for our first 4 months from scratch.
These digits not only lead to building trust but a win-win situation for both of us.
The growth transformation journey for the Bihar Skill Development Mission was an astonishing success. By directing the initial challenges and executing a well-rounded digital strategy, BSDM accomplishes its 2x reach around the youth of Bihar.
Adapting necessary data analyst tools and methods gives an overview of the business and possible data that can help in the right direction of improvement. Website optimization is a major contribution to showcasing work and smooth performance.
Devout Growth tenacious attitude helped this thriving change as we analyzed the stages of limitation, planning, scheduling, and executing the approaches. We have a sagacious team of content strategy, SEO, website development, social media, and performance marketing that co-ordinately help to boost your business.
You can observe the above data that prove our efforts toward creating impact on social media.
Devoting time and effort to your brand building includes a bundle of elements, and that’s our ultimate goal.