4 months. 37 creators. 111 content pieces. Yatri Sathi became Kolkata's most talked-about transit brand — across cabs, bikes, and yellow taxis — at a CPV that made every city look twice.
"Kolkata moves a certain way. We made sure Yatri Sathi moved with it — for four straight months."
A staggering 13.74 million total views delivered through 111 pieces of content — 37 Reels and 74 Stories — across a sustained 4-month campaign from December to March. Not a spike. A saturating presence.
37 Reels. 74 Stories. Each asset calibrated for its format — Reels for reach, Stories for daily touch. A content engine that kept Yatri Sathi front-of-feed across Kolkata, every single week.
An optimised CPV of ₹0.043 — significantly outperforming industry benchmarks for regional awareness campaigns. Hyper-efficient awareness: maximum brand recall at a fraction of what traditional media costs.
"We didn't run a campaign. We ran a city narrative — and gave Kolkata 37 reasons to trust Yatri Sathi."
Sanju Barai delivered 2.2M views alone from the macro layer. Micro-creators and community pages gave neighbourhood-level trust. Both tiers ran simultaneously — hype and credibility in the same campaign window.
December to March. Not a launch, not a burst — a sustained digital presence that kept Yatri Sathi top-of-mind across Kolkata's commuter cycle. Awareness built week by week, not day by day.
Cabs. Bikes. Yellow Taxis. Each mode of transport got its own creator narrative — relatable commuting stories that spoke to different Kolkata riders without ever feeling like the same ad twice.
Beyond influencers, community pages extended the campaign into hyper-local Kolkata networks — the digital equivalent of word-of-mouth in a city that runs on it. Reach that no paid media can replicate.
13.74 million views. 111 assets. ₹0.043 CPV. For a regional awareness campaign targeting a single city, these numbers don't just outperform benchmarks — they redefine what a sustained local influencer campaign looks like at its best.
Building trust in a city as opinionated as Kolkata takes more than one ad. It takes 37 voices, 111 pieces of content, and four months of showing up — consistently, locally, and at a cost that makes the math impossible to argue with.
City-level saturation is a strategy, not an accident13.74 million views across one city means the average Kolkata commuter encountered Yatri Sathi multiple times per week. That repetition is what turns awareness into recall, and recall into app downloads.
Sustained campaigns outperform burst campaigns every timeFour months of consistent content gave Yatri Sathi a permanent share of the Kolkata digital conversation. A two-week campaign would have been forgotten by week three.
₹0.043 CPV means your budget goes further than you thinkHyper-efficient awareness at a fraction of traditional media rates. The same budget that buys a week of OOH in Kolkata funded four months of creator-led digital dominance.
Community pages are the city's most underpriced mediaThey reach hyper-local audiences with established trust that no influencer account can match. We build community into every regional campaign — because that's where local brands actually win.
Regional markets don't need national campaigns. They need sustained, local, trusted voices — and a content engine built to run for months, not moments. That's exactly what we build.
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