5 micro-influencers. 3 cities. 10 pieces of content — negotiated, scripted, shot, and live in 48 hours. Unibic Plum Cake didn't just show up at Christmas. It became the centrepiece of it.
"We didn't put Unibic in a Christmas ad. We put it in a Christmas memory — and let the season sell it."
530,000 impressions delivered across Mumbai, Bengaluru, and Delhi — precisely during peak Christmas gifting season. Micro-influencers with curated, celebration-led audiences drove strong festive resonance where it counted most.
2.86% engagement on festive content — where audiences are bombarded with seasonal campaigns from every direction. Standing out during Christmas requires content that feels like a moment, not a promotion. This did.
Negotiated, scripted, shot, and live in 48 hours. End-to-end production at full speed without missing a beat — a proof of operational excellence that means Unibic never misses a festive window again.
"Unibic has been on Christmas tables for years. We made sure India's feeds reflected that truth."
Mumbai, Bengaluru, Delhi. Each city has its own Christmas culture. Micro-influencers embedded in those communities brought Unibic into celebrations that felt genuinely local — not a national campaign copy-pasted across regions.
Fairy lights. Family tables. Gifting moments. The content brief was built around Christmas as a feeling — and Unibic Plum Cake was the natural centrepiece, not the awkward intruder. Real moments, not product shots.
10 cross-format assets developed to maximise visibility during the most competitive window of the year. Reels for organic reach. Stories for daily presence. Every asset timed to land when gifting intent was highest.
From brief to live in 48 hours. Full end-to-end production — negotiation, scripting, shooting, editing, publishing — compressed into two days without sacrificing quality. This is what operational agility looks like for a festive brand.
Seasonal campaigns are won or lost in the window. Half a million impressions with strong engagement, delivered in 48 hours — Unibic didn't just show up for Christmas. It arrived first, looked the best, and stayed longest.
Festive campaigns don't fail because of bad creative. They fail because they're too slow, too generic, or too polished to feel real. Unibic's Plum Cake was none of those things — and the engagement proves it.
The festive window waits for no one — 48 hours proves we won't miss itSeasonal campaigns live and die by timing. A brief-to-live sprint of 48 hours means your brand is first in the feed, not playing catch-up when the season has already peaked.
Micro-influencers outperform mega creators in seasonal gifting moments531,000 impressions from 5 curated micro voices felt more intimate and credible than a single macro post ever could. In gifting season, trust is the conversion trigger — and micro-creators carry more of it.
Blending into the moment beats standing out from itContent that looks like a Christmas memory performs better than content that looks like a Christmas ad. We built the former — and the engagement rate reflects the difference.
Cross-format presence turns a single campaign into seasonal saturationReels reach new audiences. Stories hold existing ones. Running both simultaneously during peak season means your brand has no blind spots in the festive feed.
Seasonal campaigns done right don't feel like campaigns — they feel like part of the celebration. If your brand deserves that place at the table, let's start building it now.
Plan Your Season