A regional micro-influencer campaign that took NTORQ 125 from brief to 982K views — 56% over target, 7.3% engagement, and Tier-2 cities leaning in hard.
"Not polished ads. Real rides, raw style, and a scooter that earns its place in the frame."
Planned for 630K. Delivered 982K. YouTube Shorts added at zero extra cost pushed organic reach beyond every benchmark we'd set.
Automotive industry standard sits at 1–3%. This campaign hit 7.3% — proof that creator authenticity moves people in ways media buying never will.
503K+ viewers aged 18–24. Deep Tier-2 penetration — Kochi at 24%, Guwahati at 22% — exactly where NTORQ's next wave of buyers lives.
"We didn't brief the creators. We handed them the bike and told them to ride."
Chose creators from Kerala and Northeast India — regions with strong NTORQ affinity and audiences who trust local voices over national celebrities. Reach that feels personal converts better.
Reels for the scroll-stopper, YouTube Shorts for algorithm pull, Stories for daily touchpoints. Each format did a different job in the same funnel — no waste, maximum surface area.
Kochi 24%. Guwahati 22%. Not an accident — a deliberate bet on cities where scooter culture is rising and NTORQ's sporty identity cuts through the noise instantly.
No forced taglines. No glossy product shots. The NTORQ earned its screen time through real performance moments — and viewers responded with engagement rates that shamed the industry.
Three dimensions. Three wins. From raw reach to audience precision to engagement quality — every lever this campaign pulled moved in the right direction, on a budget that didn't blink.
This wasn't a volume play. It was a precision campaign — built around the right creators, the right cities, and content Gen Z would choose to watch. That combination is repeatable, and we know exactly how to build it for you.
Your Gen Z audience is already in the roomThey're watching creators they trust. We put your brand in that frame — without it feeling like an ad.
Tier-2 cities are your next growth frontierThe metros are saturated. The real opportunity — and the real buyers — are in cities like Kochi and Guwahati. We know how to reach them.
Engagement is the new reachA million passive views won't move product. 7.3% active engagement will. We optimise for the metric that actually translates to intent.
Over-delivery is our default, not our exception56% beyond target. This is the standard we hold ourselves to — because your brand's performance is how we measure ours.
The brief changes. The outcome doesn't. If your next campaign deserves to outperform, this is where that conversation starts.
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