9 influencers. 54 content pieces. INMRC, INRC, INSC — three racing leagues, one campaign that delivered 5.9 million views at half the projected cost per thousand.
"Fashion creators, fitness voices, racing fans — every audience, one bike, one campaign that never missed a lap."
Target was 3.5 million. The campaign crossed the finish line at 5.9 million — a 69% overdelivery built on 9 creators, 54 pieces, and zero wasted slots.
Projected at ₹0.26. Delivered at ₹0.13 — exactly half. Every rupee in the budget worked twice as hard as planned, with no sacrifice to reach or quality.
54 pieces planned. 54 pieces published. On schedule. The Zero Deviation standard means no delays, no renegotiations — just clean, process-first execution every time.
"We didn't chase motorsport fans. We brought everyone else to the race."
Fashion, fitness, lifestyle — not just racing channels. Reaching audiences who'd never searched for a lap time but were ready to fall for a machine that looks like this one.
Geographically deliberate. Chennai contributed 87.5% of total views, validating what we knew before we briefed a single creator: the right city amplifies everything.
The Reel built the audience. The Stories held them. Each creator's six-piece arc turned a single touchpoint into a campaign-within-a-campaign — sustained attention, not a flash.
Males 18–24 and 25–34 — the exact audience who buys performance motorcycles and builds the communities around them. Not a spillover. A deliberate bullseye.
Views crushed. Cost halved. Every piece of content delivered without a single delay. Three metrics, three clean wins — proof that this campaign ran the way the Apache RR 310 was built to: without compromise.
Motorsport audiences don't buy hype. They buy credibility. This campaign earned it — by going beyond the racing community, through creators who moved culture, not just metrics.
Cross-vertical creators unlock audiences performance brands never reachFashion and fitness creators brought the Apache RR 310 to people who'd never attended a race — and made them want to.
Geography is a multiplier, not a variableChennai didn't just contribute views — it contributed 87.5% of them. Knowing which city to activate in is what separates targeting from guessing.
Halving your CPM doubles your runway₹0.13 against a projected ₹0.26 isn't a saving — it's a second campaign hiding inside your first budget. We find that every time.
Zero Deviation is a standard, not a promise54 pieces, every one delivered, no delays. When execution is this clean, your brand doesn't just perform — it builds a reputation for showing up.
Great campaigns aren't built on briefs. They're built on systems. If your next activation deserves to run cleaner, faster, and further than anything you've done before — let's talk.
Take the Pole Position