Today, you can very well realize how social media turns out to be the Influencer Media and hence every brand gets the influencers onboard and creates a solid buzz in the digital space. The advantage of influencer marketing is much more profitable and quicker than traditional. You often watch your favorite creator collaborate and create product promotion reels that gain views, reach, trust, and credibility.
The brand can promote its product or service to a larger audience at the correct place within a short time, which is measurable in results, too. Isn’t it great?
However, navigating the complex influencer marketing process can be challenging for businesses due to lacking resources, time, and connections. Here, the role of influencer marketing agencies comes into the picture as we plan, connect, network, manage, and execute the campaign on your behalf with the influencers that match your brand requirements. This blog clarifies the benefits of working with an agency from the beginning to the execution process.
Till 2028, influencer marketing will be playing a role of dominating strategies among the marketing plans of a brand. According to Statista, the global influencer marketing inflation has more than tripled since 2019. In 2024, the market was estimated to reach records of 24 billion U.S. dollars. This data shows the dominance in the market.
The most popular platform for influencers is Instagram, the go-to entertainment for Gen-Z; this platform has also introduced tools for creators and brands, and more advanced updates are coming. Influencer marketing has proven its potential-
Why not do it? Of course, businesses or brands think of doing it in-house, but here we have prepared a list for your doubt-buster.
Influencer marketing agencies have enough details that you might take time to arrange all from the start. Agencies backed by a team of seasoned marketing, communication, and influencer management professionals.
The required data is available to agencies as connection, influencer data by demographics, content, and profession, and level of influencers as nano, mini, micro, and mega. We provide customized resources and manage campaigns from influencer discovery to the live date.
Time is money, and agencies can help you to maintain this quote. The benefit of a partnership with influencer marketing agencies is that it saves time for your significant operations, and the agency will smoothly handle all the parts of the campaign. To talk and deal with influencers, content, visuals, background, screen transition, reel hook, and final release.
Brands need to do minor things like review and approval for the campaign process.
Agencies can help to meet brand to right influencers that match your target market. In the Indian market, aligning influencers with the brand’s target audience and cultural values is essential to ensure resonance and impact.
Your target audience is compatible with the influencers’ audience. The common misconception is that if we get influencers with high reach and followers, then we can get more return on investment, but we have to dive deep to find influencers that match your brand vibe, style, and demographics. So it’s better to approach the influencers with the correct category(nano, mini, micro, and mega), that vibe with your product and services, who will better get ROI.
Example: Mamaearth, the personal care brand, collaborated with mom influencers and parenting bloggers who resonate with their core values.
Have you got an amazing idea for a campaign? But wait, before you put your resources and effort into it, ensure good conversation with influencer marketing agencies. The benefit of influencer marketing agencies is that they are experienced professionals who know the tools and social media tech tricks to determine what kind of content will gain a high return on investment. Creativity often draws attention, but how to put it is also essential.
Agencies offer analytics to track and optimize campaigns. According to the Seybold report, measuring the impact of influencer marketing on consumer behavior involves various metrics. The report highlighted the importance of tracking engagement rate, conversion rate, and brand sentiments to evaluate the effectiveness of campaigns. In India, these metrics are crucial for brands to understand consumer responses.
Collecting and curating data insights is a highly complex and time-taking process for a brand, but for an agency working on influencer marketing it’s very much available as they have all processed information about trends, customer segmentation and the ROI.
Investments must have a solid ROI & with vast investments in influencer marketing, the brand expects a high return on investment which may be different for different brands. It depends on its ultimate motive with campaigns such as sales, engagement, awareness, or reach.
Engagement Rates: By tracking engagement metrics like share, comment, and save, we can know how people interact with our content. Businesses can gain the effectiveness of campaigns.
Conversion Rates: The influencer endorsement increased in online traffic and sales. It tracks signups and other actions that lead to the campaign's results. With the help of tools, brands can see how their sales are going and analyze the conversion pattern.
Key Performance Indicator (KPI)- How does the campaign hit its goal? KPI measures it. This helps to identify the metrics, Brand sentiment and Cost per view (CPV)
Since then, we have been discussing the brand. However, a good ROI is achieved when influencers independently shoot content with their signature style and creativity because, eventually, the audience is connected to them and their vibe.
In 2023, Forbes has released 16 smart ways to measure influencer marketing ROI-
At Devout Growth, we envision a world where brands seamlessly connect with their audience, foster networks, and drive sustainable growth. Our goal is to lead the ever-evolving marketing landscape delivering impactful solutions that help brands to gain recognition in the market and leave a lasting legacy.
We have worked with brands like TVS, Swiggy, Hero, Streax, Apple, Bajaj, Aditya Birla Group, Dunzo, and many more.
Read: Explore Mumbai's top 20 Influencers
Expertise - After working with several brands, we have gained industry insights, adopted best practices, and stayed ahead of trends that leverage to deliver campaigns that resonate and perform. Our team of experienced professionals brings deep knowledge and hands-on experience.
Tailored Strategies - We know that every brand has different goals and expected results. By using customized influencer marketing strategies, we ensure alignment with your brand’s vision. Our vast network of trusted influencers enables us to connect you with the right voices to amplify your message.
Measurable Results - We track performance using advanced analytics and tracking tools. We ensure the ROI that the brand is trying to achieve. The whole process maintains transparency and continuous improvement to make our campaign successful. We offer a full suite of services that can elevate your media and efforts of brand awareness and engagement-
Let's collaborate to shine!
Thinking of planning an influencer marketing campaign for your company/brand? So, the primary thing any brand will check is the cost and no. of influencers involved in those costs.. Charges of influencers may vary on the basis of brand, brand objective, type of influencer, influencer genre, platform, deliverables and content/video rights. Below is an overview of the typical charges associated with influencer categories-
| Type | Followers | Cost per Reel (INR) |
|---|---|---|
| Nano | 1,000 to 10,000 | 1,000 - 10,000 |
| Micro | 10,000 to 50,000 | 8,000 - 50,000 |
| Macro | 50,000 to 100,000 | 50,000 - 100,000 |
| Mega | 100,000 to 500,000 | 100,000 - 500,000 |
This is the basic structure of different tiers of influencers' costs. Agencies determine their fees based on the specific needs of the brand and the influencer's tier level. The basic structure of agencies can start from INR 45000 to lacs.
Professional Expertise - Agencies work with various brands and are updated with trends that rapidly change on social media. They have better data insights from experience that can leverage brands. We make things compatible and smooth.
Time Efficiency - Influencer marketing may seem easy but complex to execute. It demands time and attention that’s why agencies can handle the whole campaign process. For a campaign, hiring an in-house team takes time and effort otherwise.
Influencer Network - Agencies have already established connections with influencers of different genres, demographics, followers categories, and professions and gather these data for further use.
Campaign Analytics & optimization - Audience insights, and metrics tracking such as click-through rate, engagement, and conversion analytics measure the ROI. Tools and strategies that include continuous optimization like A/B testing, dynamic adjustment and content repurposing.
Higher cost compared to in-house management - Collaborating with agencies seems more expensive than their own team. Agencies charge for their expertise, tools and resources. However, the upfront cost is higher, the agencies often provide better ROI to execute effective campaigns
Regulatory Compliance - Navigating regulations is a challenge for influencer marketing. Agencies may sometimes overlook local advertising guidelines, leading to penalties. Agencies need to stay updated with disclosure issues to avoid legal jargon.
In 2025, influencer marketing agencies emerge as coordinators between brands and influencers that help to craft impactful campaigns to leverage the brand and new opportunities for influencers.
To thrive in the digital frame any brand needs to have the expertise, huge database, content creativity, portfolio after maths analysis. Today, this influencer collaboration is equally needed to make a brand awarded with awareness, engagement and conversion. This blog has covered all the information about agencies from the start to the final including cost, pros and cons too.
We, Devout Growth, one of the many agencies working with great brands in the market and sparkle your brand by collaborating with us.
